Privacy Policy

Information we collect

When you fill out a form on this site we collect what you type: your name, email, phone number (optional), message, and, depending on the form, a property address, your timeframe, the outdoor activities you pick, or the kind of mortgage help you're interested in.

We also record which form you used, the page you were on, the date and time, and, if you arrived from a link with campaign tags (for example from an email or ad), the campaign source, medium and name.

Mortgage forms ask for contact details and general interest only. Please don't send income, Social Security numbers, account numbers or other financial details through this site; if a message contains something that looks like one, we remove it before it's stored in our CRM.

How we use your information

To reply to your inquiry, help you buy, sell or finance a home, and send you information you asked for. We don't sell your personal information, and we don't share it for cross-context behavioral advertising.

Email and text messages (consent and opt-out)

To send a form you agree to be contacted about your inquiry by email or phone. The wording you see is: "Yes, This Is Home California may contact me by email or phone about this inquiry. I can opt out at any time."

Text messages are separate and optional. We only text you if you check the text-message box, which reads: "Optional: I agree to receive text messages from This Is Home California about my inquiry at the phone number I provided. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. Consent is not a condition of any purchase or service."

We keep a record of which boxes you checked, the exact wording shown, and when. You can opt out of email with the unsubscribe link in any email, and out of texts by replying STOP. Your consent to texts is never shared with third parties for their marketing.

Service providers we share with

We use a small number of providers to run the site and our business. They process your information for us and may not use it for their own purposes:

• HighLevel (GoHighLevel/LeadConnector): our CRM, where form submissions are stored and from which we send email.
• Vercel: hosts this website.

We may also disclose information when required by law or to protect our rights.

Cookies, analytics and your browser

This site doesn't use advertising or analytics cookies and doesn't run third-party tracking scripts.

If you arrive from a link with campaign tags, those tags are kept in your browser's session storage until you close the tab, so we can tell which campaign brought you if you send a form. Adventure Lab saves your chat and preferences in your browser's local storage on your own device so they're there when you come back; you can clear them in your browser settings at any time.

Your California privacy rights

If you live in California, you have the right to know what personal information we collect and how we use it, to request a copy, to ask us to correct or delete it, and to opt out of its sale or sharing (we don't sell or share it). We won't treat you differently for using these rights.

To make a request, email jason@thisishomeca.com. We'll verify your request by matching it to the contact details we have, and respond within 45 days. You can use an authorized agent if they provide written permission from you.

How long we keep it and how we protect it

We keep inquiry records as long as needed to work with you and to meet real estate record-keeping requirements, then delete them. Access is limited to our team and the providers above, and data is sent over encrypted connections.

Children

This site isn't meant for children under 16, and we don't knowingly collect their information.

Changes and contact

We'll post any changes on this page with a new effective date. Questions or requests: jason@thisishomeca.com.